![]() ![]() This resurgence in attention has a lot to do with the movement toward wellness and self-care, and the declining interest in organized religion. In other words, astrology is undergoing a marketing makeover.įrom the 1970s and the Age of Aquarius to today, where millions follow astrological charts through apps like Co-Star or The Pattern, brands and creators are tapping into the interest and power of horoscopes and using it as a way to draw in consumers. Now, you can shop for candles that speak to your zodiac sign or even order a fast food meal that aligns with your vIbEz. ![]() Gone are the days you’d only find a generic horoscope at the back of a gossip magazine. If you don’t wake up every morning and check the Co-Star app, what are you even doing with your life?īut if you’ve noticed more astrology-branded goods or a recent focus on experiences that coincide with astrological charts, you’re not alone. Just an update: SIX PLANETS ARE IN RETROGRADE, so that’s why.- Olivia (she/her) September 12, 2022
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